Smirnoff - Wilson
Team: Renan Valadares + Renato Simon +
Marcelo Rizério + Rodrigo Viscont + André Kassu + Marcos Medeiros
Agency: CP+B Brasil
My role: Concept and Art Direction
Team: Renan Valadares + Renato Simon +
Marcelo Rizério + Rodrigo Viscont + André Kassu + Marcos Medeiros
Agency: CP+B Brasil
My role: Concept and Art Direction
︎ After much uproar online, Smirnoff Ice did
a u-turn and returned to its original recipe.
And, to break the good news to consumers,
we created Wilson. “Who’s Wilson?” you ask.
Take a look below.
a u-turn and returned to its original recipe.
And, to break the good news to consumers,
we created Wilson. “Who’s Wilson?” you ask.
Take a look below.
