Smirnoff Ice - Original Flavour    

Team: Renan Valadares + Renato Simon +
Marcelo Rizério + Marcos Medeiros + André Kassu
Agency: CP+B Brasil

My role: Concept and Art Direction
︎ Smirnoff Ice has returned to the original flavor created in the 1990s. The campaign talks about fashions that were hits at the time and returned to the present days as well.
renan valadares 
senior art director