Smirnoff - Bum Bag Cooler
Team: Renan Valadares + Renato Simon +
Marcelo Rizério + Rodrigo Visconti +
Marcos Medeiros + André Kassu
Agency: CP+B Brasil
My role: Concept and Art Direction
Team: Renan Valadares + Renato Simon +
Marcelo Rizério + Rodrigo Visconti +
Marcos Medeiros + André Kassu
Agency: CP+B Brasil
My role: Concept and Art Direction
︎ At carnival, it isn't easy to get cold drink in the crowd. Thinking of making life easier for consumers Smirnoff Ice, an icon from the 90’s, reinvented another icon: the bum bag. We then created the Bum Bag Cooler. Able to store two cans of Smirnoff Ice For you to enjoy Carnival and keep your drink cold.
