Smirnoff - Big faces to small minded people    

Team: Renan Valadares + Lucas Adam +
Erick Mendonça + Thiago Barbieri +
Thiago Toledo + Marcelo Rizério +
Marcos Medeiros + André Kassu
Agency: CP+B Brasil

My role: Art direction, design and illustration.
︎ To celebrate Brazilian Pride Day, we created a movement to show big faces to small-minded people. We spent some days registering LGBTQIA+ couples kissing in public spaces and the reaction from the people in the streets was... not surprising. So, we invited people to show their big faces against hate and homophobia.







︎ All the visuals were hand-made, exploring different kinds of textures, colors, and sizes. As we are. 
renan valadares 
senior art director