"Racional Sans"
My role: Art direction, design and illustration.
My role: Art direction, design and illustration.
︎ "Racional Sans" is a typography created and inspired by the rational phase of Tim Maia, the Brazilian king of soul. In this phase, Tim was completely involved in a mysterious religion and as consequence, his voice was completely clean. After some years involved with this religion, Tim abandoned the group and ordered it to destroy all the copies of the records. Nowadays, these records are rare and have attracted collectors all around the world.
︎ My idea here was about exploring mysticism from the rational religion and its visual codes.
Here you can see some posters in which I did use the lyrics from each record from this phase.
