Guaraná Antarctica - Get out, bad luck!
Team: Renan Valadares + Bruno Trindade +
Vitor Fubü + Matheus Rocha + João Souza +
Rafael Alves
Agency: SOKO
My role: Concept, Art Direction and Design
Team: Renan Valadares + Bruno Trindade +
Vitor Fubü + Matheus Rocha + João Souza +
Rafael Alves
Agency: SOKO
My role: Concept, Art Direction and Design
︎Special edition of Guaraná Antarctica with flavors to help bring back good luck to Brazil in the World Cup.
︎ Brazil won its last World Cup in 2002. Since then, we have lived with different bad luck.
︎ So, we decided to do something to destroy this sequence of shame. To bring luck to our side, we use a trick that every Brazilian knows: our superstitions. We created 5 flavors of Guaraná Antarctica with ingredients that Brazilians believe bring luck.
︎ Then we send it out to anyone with the slightest chance of bumping into our players to create a bad luck belt around them.
